Vibe is a team morale meter for Slack, born out of an open project at AIR I was tasked to redesign the landing page with a goal to increase sign-up conversion and brand consistency. Work included information architecture, wireframing, visual design, prototyping and front-end development. Since launch in September 2016 the conversion rate has increased from 4.6% to 7%.
Vibe launched in May 2016 and had quickly reached it's KPIs by the end of June. Along with the creative team, we proposed a redesign to: 1. increase sign up conversions, 2. increase community engagement, 3. feature partners to grow network, 4. manage technical debt, 5. sign up teams and not individuals, 6. be credible
There are 3 creatives at AIR, and each of us decided to design a concept over one weekend. The following Monday we presented our designs to team and picked the best parts of each. As I would be lead designer on the project it was my role to build upon these designs from scratch. The below shots show how my designs evolved over time:
I'm currently working on 2 other projects related to Vibe.
One, a Chrome Extension which is currently in testing for release early next year. I spent a day hacking with my co-worker creating the extension, you can read more about that here - Vibe Hackathon. Find a clickable prototype through InVision below:
InVision Prototype ~ https://invis.io/MT9P5QUG2
The second project I'm working on is an android app using Material Design. See a few shots below: